DESIGN IQ
The Hidden Psychology Behind Beautiful Homes
Most homeowners think they need new furniture.
Or a different paint color.
Or a bigger renovation.
But often the problem is something deeper.
The homes that feel extraordinary follow principles most people never notice.
New Content Monthly
Your Home
New Perspective
New Content Monthly Your Home New Perspective
What you’ll receive
The Design IQ Guide
The Design Brief newsletter
Monthly Design IQ Insights
Early access to new resources
Behind-the-scenes project reveals
DESIGN ISN’T DECORATION.
Most design advice focuses on what to buy.
Design IQ explores why certain homes feel calm, expensive, welcoming, and unforgettable.
Because beautiful homes aren't created by copying trends.
They're created by understanding how people experience space.
That's the foundation of Design IQ.
INSIDE THE GUIDE
Why Matching Everything Actually Makes Rooms Feel Less Expensive
Discover why overly coordinated rooms often feel flat—and how thoughtful contrast creates depth, character, and sophistication.
Learn why visual clutter isn't the only cause of overwhelm and how design choices influence how your brain experiences a space.
The Real Reason Some Rooms Feel Luxurious
The secret isn't always the budget. Learn the design principles that create richness, warmth, and emotional impact.
Why Organization Doesn’t Create Calm
Why Your Brain Notices Good Design Before You Do
Explore how proportion, balance, rhythm, and contrast affect the way a room feels long before you consciously recognize them.
about jamie
meet jamie loren
Founder of jamie loren home & creator of design iqAfter years of helping homeowners transform their spaces, Jamie noticed something surprising:
The rooms people loved most weren't always the most expensive.
They were the rooms that understood how people think, feel, and live.
Design IQ was created to uncover the hidden principles behind homes that feel extraordinary.
Working on a project?
If you're planning a renovation, furnishing project, or new build and want expert guidance, we'd love to hear from you.